Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Vol. 1 No. 3 (2022): Kinerja Perusahaan dan Dunia Perbankan

Pengaruh Kualitas Produk dan Penanganan Keluhan Pelanggan terhadap Kepuasan Pelanggan Produk Flexible Packaging

Muratin (STIE Tribuana)

Article Info

Publish Date
01 Dec 2022

Abstract

This study aims to analyze the effect of Product Quality and Customer Complaint Handling on Customer Satisfaction of Flexible Packaging Products at PT Sol Graphika. The population in this study were all customers in PT. Sol Graphika in a period of 6 months starting from January 2021 to June 2021, which is as many as 200 customers. The sample in this study were customers of PT. Sole Graphika. The sampling technique used in this study is simple random sampling where the sampling of members of the population is carried out randomly regardless of the strata in the population. The results of calculations with Slovin obtained 67 respondents, the data collected was processed using SPSS. The results showed that the variables of Service Quality and Customer Complaint Handling partially and simultaneously had a significant effect on Customer Satisfaction.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Website

Abbrev

portofolio

Publisher

Prisani Cendekia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal PORTOFOLIO adalah jurnal yang dapat dijadikan sebagai sarana akademisi (dosen, mahasiswa), praktisi dan peneliti untuk mempublikasikan hasil penelitian, pemikiran, kajian dan pengembangan yang mencakup semua aspek bisnis dan manajemen Tujuan PORTOFOLIO adalah untuk membangun saluran ...