Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Vol. 2 No. 1 (2023): Disrupsi Manajemen di Era Digital

Pengaruh Citra Merek Terhadap Minat Beli Produk Erigo

Siti Mabrur Rachmah (Universitas Bina Sarana Informatika)

Article Info

Publish Date
29 Jan 2023

Abstract

The purpose of this study is to determine the effect of Brand Image on Purchase Intention Erigo product. This research uses quantitative research type. The data source of this research is primary data by using consumer and buyer of Erigo as sample. Data were collected by accidental sampling with 100 respondents of Erigo. This study uses simple regression analysis. The findings of this study indicate that the Brand Image significantly influence the Purchase Intention of Erigo

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Journal Info
Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Website

Abbrev

portofolio

Publisher

Prisani Cendekia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal PORTOFOLIO adalah jurnal yang dapat dijadikan sebagai sarana akademisi (dosen, mahasiswa), praktisi dan peneliti untuk mempublikasikan hasil penelitian, pemikiran, kajian dan pengembangan yang mencakup semua aspek bisnis dan manajemen Tujuan PORTOFOLIO adalah untuk membangun saluran ...