Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan

Strategi Digital Marketing Dalam Meningkatkan Penjualan Pada UMKM Basreng Sultan Bandung

Faysa Firli Devianti (Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Jakarta Raya)
Tyna Yunita (Fakultas Ekonomi dan Bisnis, Universitas Bhayangkara Jakarta Raya)

Article Info

Publish Date
07 Jul 2024

Abstract

This research was conducted to determine the sales strategy in digital marketing for the SME Basreng Sultan Bandung by identifying marketing strategies and analyzing the SWOT of the product. The use of SWOT aims to understand the strengths, weaknesses, opportunities, and threats of the company. The current rapid economic development impacts company competition, and business actors utilize information technology to develop and promote their products. Basreng Sultan Bandung conducts sales and marketing through social media, which plays an important role in increasing sales and consumer interest. The goal of using digital marketing is to make it easier to market products and for consumers to obtain these products through social media. This research method uses a qualitative approach.

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Journal Info
Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Website

Abbrev

portofolio

Publisher

Prisani Cendekia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal PORTOFOLIO adalah jurnal yang dapat dijadikan sebagai sarana akademisi (dosen, mahasiswa), praktisi dan peneliti untuk mempublikasikan hasil penelitian, pemikiran, kajian dan pengembangan yang mencakup semua aspek bisnis dan manajemen Tujuan PORTOFOLIO adalah untuk membangun saluran ...