West Science Interdisciplinary Studies
Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies

Analysis of the Impact of Modern Livestock Technology Implementation, Resource Availability, and Marketing Strategy on the Sustainability of Chicken Farming Business in Central Java

Frans Sudirjo (Jurusan Manajemen, Fakultas Ekonomika dan Bisnis, Universitas 17 Agustus 1945 Semarang)
Josua Sahala (Jurusan Peternakan, Fakultas Pertanian, Sains dan Kesehatan, Universitas Timor)
Zainal Abidin (Universitas Ichsan Gorontalo)
Andi Sabirin Baso (Universitas Abdul Aziz Lamadjido Palu)
Sainul Hamid (Institut Dharma Bharata Grup)

Article Info

Publish Date
30 Dec 2023

Abstract

This research investigates the key determinants of sustainability in the chicken farming industry, focusing on the interplay between marketing strategy, modern livestock technology implementation, resource availability, and the overall sustainability of chicken farming businesses. Utilizing Structural Equation Modeling (SEM), data from a sample of chicken farmers in the study region were analyzed to assess the relationships among these variables. The results highlight the significant positive impacts of a well-executed marketing strategy, adoption of modern livestock technology, and resource availability on the sustainability of chicken farming operations. The findings provide actionable insights for industry stakeholders to enhance their strategies and practices, contributing to a more sustainable and resilient chicken farming sector.

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Journal Info
West Science Interdisciplinary Studies
Website

Abbrev

wsis

Publisher

Westscience Press

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Journal that publishes multidisciplinary research articles, which include: Humanities and social sciences, Business Economics, Cooperatives & Banking, Sharia Economics, Development Economics, HR Development, Taxation and Commercial Insurance, Communication, Technique, Informatics, Information ...