Journal of Fundamental Management (JFM)
Vol 3, No 3 (2023): NOVEMBER 2023

The Influence of Religiosity, Brand Image and Consumer Satisfaction on Repurchasing Interest of Wardah Halal Cosmetic Products

Rani Zahrawaani (Unknown)

Article Info

Publish Date
04 Jan 2024

Abstract

This study aims to examine the effect of religiosity, brand image and consumer behavior on the repurchase intention of Wardah halal cosmetic products. The population in this study was the people of DKI Jakarta with a sample size of 150 which was determined using purposive sampling method. The data collection techniques were carried out using questionnaires and data analysis method using SPSS version 2.5 software. The results of this study found that religiosity had no effect on buying interest, brand image and consumer satisfaction had an effect on repurchasing interest in Wardah Cosmetics products.

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Journal Info
Journal of Fundamental Management (JFM)
Website

Abbrev

jfm

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

ournal of Fundamental Management is an academic journal published by the Mercubuana University S1 Management Study Program. The aim of JFM is to promote innovative thinking in the field of management and other related fields. This journal focuses primarily on promoting research results related to ...