Journal of Fundamental Management (JFM)
Vol 3, No 1 (2023): MARET 2023

Effect of Promotion, Perceive of usefulness and Security of use in interest Digital Wallet OVO

Vira Melinia Utama (Mercu Buana University)

Article Info

Publish Date
01 Jun 2023

Abstract

Non-cash payment systems can also called is the electronic money has been growing very fast along with the development of payment system technology. The purpose of this study is to determine the effect of Promotion, Perception of Ease and Perception of Security on Interest in Using OVO Digital Wallets. The sample used in this study is 140 respondents. The sampling method was carried out by purposive sampling method. This study is using SEM data analysis techniques and data processing using Partial Least Square (PLS). The results of this study indicate that Promotion has a positive and significant effect on Interest in Using OVO Digital Wallet, Perception of Ease has a positive and significant effect on Interest in Using OVO Digital Wallet and Perception of Security has a positive but not significant effect on Interest in Using OVO Digital Wallet

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Journal Info
Journal of Fundamental Management (JFM)
Website

Abbrev

jfm

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

ournal of Fundamental Management is an academic journal published by the Mercubuana University S1 Management Study Program. The aim of JFM is to promote innovative thinking in the field of management and other related fields. This journal focuses primarily on promoting research results related to ...