Journal of Fundamental Management (JFM)
Vol 3, No 2 (2023): JULI 2023

PENGARUH E-KUALITAS LAYANAN DAN PERSEPSI HARGA MEMEDIASI KEPUASAN PELANGGAN TERHADAP LOYALITAS KONSUMEN PADA E-COMMERCE LAZADA

Anik Pujianti (Unknown)
Janfry Sihite (Unknown)

Article Info

Publish Date
31 Jul 2023

Abstract

This study aims to examine and analyze the effect of e-service quality and price perception mediating customer satisfaction on consumer loyalty in ecommerce Lazada. The population in this study is millennial and gen z people who make online transactions more or less 2 times a month. The number of samples used in this study were 125 respondents with a quantitative descriptive approach. Data analysis using Partial Least Square (PLS). This study proves that e-service quality has a positive and significant effect on customer satisfaction. Price perception has no positive and significant effect on customer satisfaction. E-service quality has a positive and significant effect on consumer loyalty. price perception has a positive and significant effect on consumer loyalty. Customer satisfaction has a positive and significant effect on consumer loyalty.

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Journal Info
Journal of Fundamental Management (JFM)
Website

Abbrev

jfm

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

ournal of Fundamental Management is an academic journal published by the Mercubuana University S1 Management Study Program. The aim of JFM is to promote innovative thinking in the field of management and other related fields. This journal focuses primarily on promoting research results related to ...