Jurnal Inovatif dan Kreatif Hasil Pengabdian Kepada Masyarakat
Vol. 2 No. 2 (2024): JIK-PkM

Pemberdayaan Masyarakat Multisektoral Berbasis Literasi Digital Pada UMKM Pengrajin Genteng di Tulungagung Dalam Pemasaran Produk

Sri Putrianingsih (IAI hasanuddin pare)

Article Info

Publish Date
27 Aug 2024

Abstract

Abstract Along with efforts to increase product sales and income of UMKM in Notorejo Gondang Tulungagung village, digitalization of technology and business is very necessary. This challenge for business people and UMKM is also a good opportunity. Currently, the internet is an effective marketing medium for many consumers. The use of social media is also increasingly widespread as a medium for online promotion and sales. This research examines multisectoral community empowerment based on digital literacy with a focus on UMKM (Micro, Small, and Medium Enterprises) in the roof tile industry. This empowerment aims to increase the capabilities and independence of UMKM through the use of digital technology in the learning and production process. With digital literacy, UMKM players can access information, expand marketing networks, and increase production efficiency.

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Journal Info
Jurnal Inovatif dan Kreatif Hasil Pengabdian Kepada Masyarakat
Website

Abbrev

JIK-PKM

Publisher

Institut Agama Islam Hasanuddin Pare Kediri

Subject

Arts Humanities Computer Science & IT Environmental Science Social Sciences

Description

This journal focuses on the result of community service. This journal covers a wide range of disciplines, containing the result of community service in the fields of education, religion, and culture based on national education, multiculturalism, local wisdom, transformation in Islamic societies, ...