Journal of Aswaja and Islamic Economics
Vol 1, No 2 (2022): DESEMBER

PENGARUH SERVICE QUALITY, BRAND IMAGE, DAN RELIGIUSITAS TERHADAP LOYALITAS NASABAH BANK BSI CABANG KENDARI

Muljibir Rahman (IAIN Kendari)
Rusdin Muhalling (IAIN Kendari)
Elfinasari Elfinasari (IAIN Kendari)
Miftahur Rahman Hakim (IAIN Kendari)

Article Info

Publish Date
27 Dec 2022

Abstract

This study aims to determine the effect of Service Quality, Brand Image and Religiosity on Customer Loyalty of Bank BSI (Study on BSI KC Kendari A Silondae 2). This study uses a quantitative method because it aims to confirm the data obtained in the field with the existing theory. Samples were obtained by 97 BSI customer respondents using simple random sampling technique. As for the technique of data collection is done by using the questionnaire method. Data was processed using validity test, reliability test, classic assumption test, and hypothesis testing using IBM SPSS 26 program. The results of this study indicate that Service Quality and Religiosity do not significantly influence BSI Customer Loyalty variables. Meanwhile, Brand Image has a positive and significant effect on BSI Customer Loyalty.

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Journal Info
Journal of Aswaja and Islamic Economics
Website

Abbrev

JASIE

Publisher

Universitas Wahid Hasyim Semarang

Subject

Religion Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

Description

Focus and Scope Journal of Aswaja and Islamic Economics (JASIE) membahas secara rinci sejumlah besar topik yang berkaitan dengan Ekonomi Islam, Keuangan Islam, dan Ekonomi Aswaja yang terdiri dari studi empiris terbaru, studi spesifik negara, evaluasi kebijakan ekonomi Islam dan keuangan Islam ...