Jurnal Riset Mahasiswa Akuntansi
Vol. 4 No. 2 (2024): Jurnal Riset Mahasiswa Akuntansi, Juni 2024

Pengaruh Kualitas Pelayanan Dan Corporate Social Responsibility Terhadap Citra Perusahaan Pada Bank Syariah Indonesia Cabang Mataram

Dinar Febriana Putri (Universitas Mataram)
Bambang (Universitas Mataram)
Indriana Puspitasari Lenap (Universitas Mataram)

Article Info

Publish Date
25 Jun 2024

Abstract

This research aims to empirically test the quality of service and Corporate Social Responsibility on the Corporate Image of Bank Syariah Indonesia, Mataram City. The population in this research is all Sharia Bank customers in Mataram City. The sample technique used is Accedental Sampling. This research is quantitative research that uses primary data from distributing questionnaires as a data source. The number of samples used was 100 customers. The analysis technique used in this research is multiple linear regression analysis with the analysis tool SPSS. The results of the research show that service quality has a significant positive effect on the company's image and Corporate Social Responsibility has a positive and significant effect on the company's image at Bank Syariah Indonesia, Mataram City.

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Journal Info
Jurnal Riset Mahasiswa Akuntansi
Website

Abbrev

risma

Publisher

Universitas Mataram

Subject

Economics, Econometrics & Finance

Description

FOKUS Jurnal Riset Mahasiswa Akuntansi memuat tentang semua artikel riset bidang keilmuan Akuntansi. Jurnal ini melayani akademisi, peneliti, dan praktisi dalam dunia akuntansi untuk mempublikasi artikelnya. Jurnal ini bertujuan sebagai wadah untuk publikasi artikel ilmiah dalam bidang Akuntansi ...