Jurnal Media Ekonomi (JURMEK)
Vol 25 No 3 (2020): Jurnal Media Ekonomi (JURMEK) Desember

PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA NMAX PADA PT YAMAHA BAHANA LAMPUNG

Desi Derina Yusda (Program Studi D3 Manajemen Industri, Universitas Mitra Indonesia)

Article Info

Publish Date
10 Dec 2020

Abstract

This study aims to test and analyze the effect of promotion on purchasing decisions Yamaha Nmax at PT Yamaha Bahana Lampung. The population in this study were consumers who bought Yamaha Nmax at PT Yamaha Bahana Lampung from July to October 2020 with a total of 37 consumers. The sample used is the entire population because there are few respondents. Primary data collection using a questionnaire. The questionnaire was processed and tested for validity and reliability, after which the questionnaire was distributed to the research sample. This study uses simple linear regression. From the results of the test and analysis, promotion has a significant effect on the purchase decision of Yamaha Nmax at PT Yamaha Bahana Lampung by 59.8%, the remaining 40.2% is from variables or other factors not examined.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Media Ekonomi (JURMEK)
Website

Abbrev

jurmek

Publisher

Universitas Bina Insani

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Jurnal Media Ekonomi (JURMEK) menerbitkan artikel tentang Ilmu Ekonomi dari berbagai sudut pandang, yang meliputi studi literatur dan studi lapangan. Jurnal ini menempatkan empatis pada aspek-aspek yang berkaitan dengan: 1. Manajemen Sumber Daya Manusia, 2. Pengelolaan Keuangan, 3. Manajemen ...