Journal of Management and Innovation Entrepreneurship (JMIE)
Vol. 1 No. 2 (2024): Januari

STRATEGI BANK SYARIAH DALAM MEMAKSIMALKAN PERTAMBAHAN NASABAH DI KOTA PAREPARE

A. Haerunnisah Azizah (Institut Agama Islam Negeri Parepare)
Nurhidayatullah Rahma (Institut Agama Islam Negeri Parepare)
Rahman Ambo Masse (Institut Agama Islam Negeri Parepare)

Article Info

Publish Date
12 Feb 2024

Abstract

This article was written to provide an overview of sharia banking strategies in maximizing customer growth. comparing Islamic banks with commercial banks and the development of Islamic banks. The data sources that the author uses are primary data and secondary data. This research is classified as qualitative descriptive research, meaning that this research attempts to describe, record, analyze and interpret what is researched through observation, interviews and studying documentation. This research is field research or field research. Field research is research carried out on an event that actually happened. The strategy of sharia banks to maximize customer growth in the city of Parepare is not very optimal because there has not been much outreach to the public about sharia banks, so the public still equates sharia banks with general (conventional) banks. Keywords: Syariah Bank, general (conventional) banks

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Journal Info
Journal of Management and Innovation Entrepreneurship (JMIE)
Website

Abbrev

jmie

Publisher

Yayasan Nuraini Ibrahim Mandiri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Journal of Management and Innovation Entrepreneurship (JMIE) is a national journal as a scientific study media results of research, thinking, and critical-analytical studies on research in the fields of marketing management, financial management, SDM management, operations/production management, ...