E-Amal: Jurnal Pengabdian Kepada Masyarakat
Vol 1 No 2: Mei 2021

BIMBINGAN TEKNIS ASPEK PEMASARAN ONLINE BAGI UMKM KABUPATEN BATU BARA

Liharman Saragih (Universitas Simalungun)
Rosita Manawari Girsang (Universitas Simalungun)
Pandapotan Simatupang (Universitas Simalungun)
Fariaman Purba (Universitas Simalungun)

Article Info

Publish Date
25 May 2021

Abstract

The purpose of this activity is to provide understanding and knowledge to the micro entrepreneurs and about the marketing aspects. With the lecture method, it begins with an analysis of the needs of the problems faced by SMES in Batu Bara Regency, North Sumatra. Marketing problems faces their business especially how they won in competition in developing information technology rapidly. The solution offered for SMES is to provide an understanding of whether market are driven by markets or products. On this basis, an understanding of the importance of market segmentation, online business, online marketing communications and internet distribution channels is provided. The results of the activity show an increase in understanding of business online and they will applied their business activities by utilizing the internet such as social media, etc

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Journal Info
E-Amal: Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

Amal

Publisher

Sekolah Tinggi Pariwisata Mataram

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions

Description

E-Amal: Jurnal Pengabdian Kepada Masyarakat E-Amal: Jurnal Pengabdian Kepada Masyarakat, with registered number ISSN 2774-8316 (print), ISSN 2775-0302 (online) is a scientific multidisciplinary journal published by Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) STP Mataram. It is in the ...