Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri
Vol. 2 No. 2 (2024): Juni : Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri

Inovasi Peningkatan Penjualan Minuman Kopi Aroma Kahuripan Menggunakan Metode Interpretive Structular Modelling (ISM)

Achmad Reza Adyatama (Universitas Telkom)

Article Info

Publish Date
20 May 2024

Abstract

Sales of coffee drinks from opening stands at bazaars and through social media have fluctuated. In November the target was exceeded. However, from December to April the target was not met. Based on these obstacles, there is a need for sales innovation that will increase sales of Aroma Kahuripan coffee drinks. This research uses qualitative research. After processing the data using ISM Professional software, the results showed that the obstacles that occurred in Aroma Kahuripan sales were unfriendly customer service and unattractive marketing. Apart from that, there are main actors in the sales process, namely marketing staff and baristas.

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Journal Info
Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri
Website

Abbrev

Manufaktur

Publisher

Asosiasi Riset Ilmu Teknik Indonesia

Subject

Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering

Description

1. Mechanical Engineering (and Other Mechanical Sciences) 2. Production Engineering (and or Manufacturing) 3. Chemical Engineering 4. Pharmaceutical (Industry) Engineering 5. Industrial Engineering 6. Aviation/Aeronautics and Astronautics 7. Textile Engineering (Textile) 8. Refrigeration Engineering ...