KIC
Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business

Formulation of Family Scale Laying Duck Farming Strategies Using Strategic Position and Action Evaluation Matrix

Nasir Nasir (STISIP Banten Raya)
Hendy Suryandani (UNMA Banten)

Article Info

Publish Date
06 Apr 2023

Abstract

Research aim : The purpose of this study was to formulate a laying duck farming strategy by identifying internal and external environmental factors. Design/Method/Approach : The analysis was carried out through an analysis of strengths, weaknesses, opportunities and threats (SWOT) based on the results of interviews with the research object. Research Finding : The results of the SWOT analysis are quantitatively stated in a space matrix so that a position strategy and evaluation of its action are obtained. The results of space matrix show that laying duck farming were in strengths and threats combination, where the organization must diversify its strategy to face a number of formidable challenges. Theoretical contribution/Originality : - Practitionel/Policy implication : - Research limitation : - Keywords: Laying Duck, SWOT, Position Strategy, Action Evaluation

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Journal Info
KIC
Website

Abbrev

kilisuci

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims ...