KIC
Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business

Implementation of Business To Customer (B2C) Business Models for IKM (Small and Medium Industry) Registered at the Kediri City Curation House

Distya Ratih Permatasari (University of Nusantara PGRI Kediri)

Article Info

Publish Date
06 Apr 2023

Abstract

Research Aim : The purpose of this research is to find out how the Business To Customer (B2C) business model is implemented by IKMs registered in the development of curated houses in the city of Kediri in an effort to increase sales and develop product potential, as well as materials to contribute to IKMs in upgrading the potential of their products produced. Design/Method/Approach : This study uses descriptive qualitative research with data obtained through observation, interviews, documentation and qualitative data analysis. Sources of informants from this study were taken based on predetermined criteria.

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Journal Info
KIC
Website

Abbrev

kilisuci

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims ...