R Research aim: This research aims to determine the benefits of Instagram as a promotional means to increase sales at mushroom MSMEs in Kaliraya, Menang. Design/Methode/Approach: This research uses a qualitative method, with data collection techniques such as interviews, observation, and documentation. The object of this research is Kaliraya Mushroom MSMEs, Menang. Research Finding: The research results show that using Instagram as a promotional means increases sales. Theoretical contribution/Originality:- Practitioner/Policy implication:- Research limitation: There is a lack of in-depth observation, so this research may not be able to explore details of effective promotional strategies or detail the experiences of Kaliraya Mushroom MSMEs in overcoming certain obstacles on Instagram.
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