SAMBARA: Jurnal Pengabdian Kepada Masyarakat
Vol 1 No 3 (2023): Juli

Pengembangan Kemampuan Manajemen Pemasaran Melalui Teknik Pengemasan dan Labeling Produk UMKM di Desa Kerato

Fendy Maradita (Program Studi Kewirausahaan, Universitas Teknologi Sumbawa)
Anwar (Program Studi Kewirausahaan, Universitas Teknologi Sumbawa)
Fahlia (Program Studi Kewirausahaan, Universitas Teknologi Sumbawa)
Fadli Faturrahman (Program Studi Kewirausahaan, Universitas Teknologi Sumbawa)
Rian Hardiansyah (Program Studi Kewirausahaan, Universitas Teknologi Sumbawa)
Agus Santoso (Program Studi Manajemen, Universitas Teknologi Sumbawa)
Hartini (Program Studi Manajemen, Universitas Teknologi Sumbawa)
Jayanti Mandasari (Program Studi Manajemen, Universitas Teknologi Sumbawa)
Nurasia (Program Studi Manajemen, Universitas Teknologi Sumbawa)
Nurmaliyah (Program Studi Aktuaria,Universitas Teknologi Sumbawa)

Article Info

Publish Date
18 Jul 2023

Abstract

The purpose of this service is to expand product marketing and introduce product packaging to people in Kerato Village who have businesses. The method used is to provide counseling and training regarding product packaging techniques and product marketing. Marketing is the spearhead in a business, so this needs to be improved all the time and given knowledge about marketing that continues to grow. The result of this activity is that the community in Kerato village who have a business can better understand how to apply attractive packaging and carry out proper marketing so that they can increase their business.

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Journal Info
SAMBARA: Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

sambara

Publisher

CV putra publisher

Subject

Religion Civil Engineering, Building, Construction & Architecture Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science

Description

SAMBARA: Jurnal Pengabdian Kepada Masyarakat Service is a scientific publication published by CV Putra Publisher publishing various fields of community service, covering various disciplines, including education, human resource development, poverty alleviation based on local resources; management of ...