SENMEA
Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022

PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA CRF150L

Putra Arjuna Jawara Sakti (Universitas Nusantara PGRI Kediri)

Article Info

Publish Date
18 Sep 2022

Abstract

This study aims to analyze the effect of product quality, price and brand image on purchasing decisions for Honda CRF150L. In the Nganjuk Cracker Community. This study uses a quantitative approach with causality research methods. The population is all members of the Honda CRF150L Motorcycle Nganjuk Craker Community, totaling 130 people. The sample obtained amounted to 40 respondents and by using a simple random sampling technique. The data collection tool uses a questionnaire. The data analysis in this used technique is multiple linear regression analysis with the help of spssv.25 software. The results obtained in this study are product quality, price and brand image partially or simultaneously have a significant effect on purchasing decisions for Honda CRF150L at the Nganjuk Craker Community

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Journal Info
SENMEA
Website

Abbrev

senmea

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Manajemen, Ekonomi dan Akuntansi (SENMEA). Seminar Nasional Manajemen , Ekonomi dan Akuntansi telah dilaksanakan berturut- turut sejak 2016. Adapun Prosiding SENMEA ini terbit satu kali ...