SENMEA
Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022

PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA TOKO BUNGA 3 PUTRA BARON NGANJUK

M.Safiq Ahlu Solah (Universitas Nusantara PGRI Kediri)

Article Info

Publish Date
17 Sep 2022

Abstract

The background of this research is due to the intense business competition, business people must have a strategy in defending their business. The purpose of this study was to determine the effect of product quality, price and promotion on purchasing decisions at a Toko Bunga 3 Putra. This study uses a causal causal technique with a sample of 40 respondents who were analyzed using the classical assumption test, multiple linear, coefficient of determination and hypothesis testing using SPSS version 25 software. the result that the three independent variables have a simultaneous effect on consumer satisfaction.

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Journal Info
SENMEA
Website

Abbrev

senmea

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Manajemen, Ekonomi dan Akuntansi (SENMEA). Seminar Nasional Manajemen , Ekonomi dan Akuntansi telah dilaksanakan berturut- turut sejak 2016. Adapun Prosiding SENMEA ini terbit satu kali ...