AGROLAND: The Agricultural Sciences Journal
Vol 8 No 2 (2021): December

MARKETING ANALYSIS OF DUCK EGGS IN PUURODA VILLAGE, BAULA DISTRICT, KOLAKA REGENCY

Campina Illa Prihantini (Sembilanbelas November Kolaka University)
Dewi Yulan Dari (Agribusiness Study Program , Faculty of Agriculture, Fisheries and Animal Husbandry, Sembilanbelas November University, Kolaka.)
Nurhaliza Nurhaliza (Agribusiness Study Program , Faculty of Agriculture, Fisheries and Animal Husbandry, Sembilanbelas November University, Kolaka.)
Herdiansyah Herdiansyah (Agribusiness Study Program , Faculty of Agriculture, Fisheries and Animal Husbandry, Sembilanbelas November University, Kolaka)
Nirma Nirma (Agribusiness Study Program , Faculty of Agriculture, Fisheries and Animal Husbandry, Sembilanbelas November University, Kolaka.)
Asharil Yaqub (Agribusiness Study Program , Faculty of Agriculture, Fisheries and Animal Husbandry, Sembilanbelas November University, Kolaka.)

Article Info

Publish Date
08 Oct 2021

Abstract

This study aimed to determine the channel and efficiency of marketing duck eggs in Puuroda Village, Baula District, Kolaka Regency. The research and data collection methods were surveys, observations, and interviews using a questionnaire. There are three marketing channels for duck eggs in Puuroda Village, Baula District, Kolaka Regency. Based on the farmer's share analysis results, the highest is retailer marketing channel I, with a farmer's share value of 100%. In contrast, the lowest is in marketing channel III, with a farmer share value of 71.42%. Based on the study results, it is recommended to lay duck breeders in Puuroda Village, Baula District, Kolaka Regency to sell duck eggs directly to consumers or directly to duck egg retailers.

Copyrights © 2021




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Journal Info
AGROLAND: The Agricultural Sciences Journal
Website

Abbrev

agroland

Publisher

Universitas Tadulako

Subject

Agriculture, Biological Sciences & Forestry

Description

Agroland: The Agricultural Sciences Journal (Agroland: The Agr. Sci. J.) is an Open Journal System published by Tadulako University and Indonesian Society for Major in Agriculture (PISPI), is published twice a year in June and December. This journal provides a multi-disciplinary and international ...