SENMEA
Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022

IDENTIFIKASI LOKASI, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN(STUDI KASUS PADA KONSUMEN AYAM GEPREK 69 CABANG SUKORAME)

Mellynia Ogha (a:1:{s:5:"en_US"
s:9:"Infanteri"
})

Article Info

Publish Date
17 Sep 2022

Abstract

Business in Indonesia is currently very diverse, especially in the culinary field. Because of this, a business actor must always innovate his products in order to be able to compete and attract the attention of consumers. Because one of the goals of business actors is to improve a purchasing decision. The purpose of this study was to analyze whether the location, price and promotion variables were able to influence purchasing decisions at Ayam Geprek 69 Sukorame Branch. The technique in this study uses a causal relationship research with a sample of 40 which is then analyzed using classical assumption testing, multiple linear regression analysis, coefficient of determination and hypothesis testing using SPSS v.25 software. The results of this study indicate that there is an insignificant effect between location and promotion, there is a significant effect of price. And there is a simultaneous influence between location, price, and promotion

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
SENMEA
Website

Abbrev

senmea

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Manajemen, Ekonomi dan Akuntansi (SENMEA). Seminar Nasional Manajemen , Ekonomi dan Akuntansi telah dilaksanakan berturut- turut sejak 2016. Adapun Prosiding SENMEA ini terbit satu kali ...