SENMEA
Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022

PENGARUH LOKASI, KUALITAS PELAYANAN, FASILITAS TERHADAP KEPUASAN KONSUMEN DI FOTOCOPY DAN PRINT FIRA KEDIRI

Erika Novianti (Universitas Nusantara PGRI Kediri)
Suhardi (Universitas Nusantara PGRI Kediri)



Article Info

Publish Date
17 Sep 2022

Abstract

This study is motivated by competition in the photocopying and printing service business, which is getting tighter daily and will indirectly affect businesses in the service sector in maintaining competition. Therefore, consumer satisfaction in using photocopy and print services is influenced by several factors, including the location of service quality and facilities. This study aims to determine and analyze location, service quality, and facilities' significant influence on customer satisfaction in Photocopy and Print FIRA Kediri. The approach used in this study is a quantitative approach with causal research techniques where the method of collecting data by spreading questionnaires. The technique in sampling uses non-probability techniques. The test tools used in this study are classical assumption testing, multiple linear regression analysis, coefficient of determination, and hypothesis testing with IBM SPSS statistical software version23. The results of this study show that location, quality of service, and facilities have a significant effect on customer satisfaction.

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Journal Info

Abbrev

senmea

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Manajemen, Ekonomi dan Akuntansi (SENMEA). Seminar Nasional Manajemen , Ekonomi dan Akuntansi telah dilaksanakan berturut- turut sejak 2016. Adapun Prosiding SENMEA ini terbit satu kali ...