Pelita: Jurnal Pengabdian kepada Masyarakat
Vol. 4 No. 2 (2024): Pelita: Jurnal Pengabdian kepada Masyarakat

BUMDes Development Program by Creating Packaging Design and Marketing Through Online Stores to Increase Economic Value in Balongmojo Village, Mojokerto

Reza Sarwo Widagdo (Universitas 17 Agustus 1945 Surabaya)
Ardianik Ardianik (Universitas Dr. Soetomo Surabaya, Indonesia)
Ratna Hartayu (Universitas 17 Agustus 1945 Surabaya, Indonesia)
Kukuh Setyadjit (Universitas 17 Agustus 1945 Surabaya, Indonesia)
Kusmiyati Kusmiyati (Universitas Dr. Soetomo Surabaya, Indonesia)

Article Info

Publish Date
30 May 2024

Abstract

Achieving social welfare in all aspects is one of Indonesia's national goals. The village, as the smallest unit in the structure of society, is often neglected in efforts to achieve this goal. Therefore, regulations were created to address village issues in the hope of improving their welfare. One of the aspects regulated in village regulations is BUMDes, an entity that has a significant role in improving the village economy. This article will discuss the role of BUMDes in advancing the economy, with a case study of Balongmojo Village. Several work programs are proposed, including diversifying the production of kerupuk kelor, creating attractive packaging designs using Canva, and utilizing sugarcane bagasse waste to make it marketable. The results show that BUMDes can be effective in improving the economy of Balongmojo Village by developing local entrepreneurs through strong branding strategies and product market expansion.

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Journal Info
Pelita: Jurnal Pengabdian kepada Masyarakat
Website

Abbrev

pelita

Publisher

Perkumpulan Kualitama Edukatika Indonesia

Subject

Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Description

Pelita: Jurnal Pengabdian kepada Masyarakat dengan nomor ISSN 2775-0094 (online) adalah jurnal multidisiplin ilmiah yang diterbitkan oleh Perkumpulan Kualitama Edukatika Indonesia. Pelita: Jurnal Pengabdian kepada Masyarakat merupakan jurnal nasional yang memiliki fokus utama pada pengembangan ...