Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Vol. 7 No. 1 (2024): Februari 2024

Pengaruh Persepsi Manfaat dan Kemudahan Penggunaan terhadap Minat Menggunakan Layanan Grab Food (Studi di Kota Kendari)

Jaya Saputra, Yusuf (Unknown)
Sumiyadi (Unknown)
Satyadharma, Maudhy (Unknown)



Article Info

Publish Date
25 Feb 2024

Abstract

Technological advances felt by society also have an impact on changes in the transportation sector with the presence of online transportation. With the increasing development of people's behavior, there are additional services available for online transportation, namely online food delivery services. Grabfood is one of the delivery services that is popular with the public, including in Kendari City as the capital of Southeast Sulawesi Province. This research aims to test and analyze the influence of perceived usefulness and perceived ease of use, both partially and simultaneously, on interest in using Grab Food services in Kendari City. This research uses quantitative descriptive methods. Data collection techniques in this research used questionnaires, observation and literature. The sample in this research was Kendari City residents who used the Grab Food service and were willing to fill out the questionnaire and numbered 120 people. The research results concluded that partially and simultaneously perceived usefulness and perceived ease of use had a positive and significant effect on interest in using Grab Food services in Kendari City.

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Journal Info

Abbrev

bisman

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, ...