MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Sistem Kepercayaan Tokopedia dalam Meningkatkan Pembelian Pelanggan

Firmanysah, Wahyu (Unknown)
Ghibran, Maulana (Unknown)
A'isyah, Siti (Unknown)
Anisyah, Siti (Unknown)
Rengganih, Riri (Unknown)
Rahmawati, Titi (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

This study aims to analyze customer confidence in purchasing decisions with purchase interest as an intervening variable in Tokopedia E-Commerce. This type of research is qualitative using the literature study method. The result of this study is that customer trust has a positive effect on purchasing decisions with purchase interest as an intervening variable in tokopedia E-Commerce and efforts made by tokopedia to increase customer trust.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...