Dialectical Literature and Education Journal
Vol. 9 No. 1 (2024): Dialectical Literature and Educational Journal

REGISTER ANALYSIS OF KIT KAT’S ADVERTISING POSTER

Fajar Khoiriah, Umul (Unknown)
Laila, Malikatul (Unknown)
Haryati, Dwi (Unknown)

Article Info

Publish Date
27 Sep 2024

Abstract

This research aims to analyze the advertising poster of Kit Kat as a producer of chocolate product by the register analysis. The research approach is descriptive qualitative. The research utilizes the register analysis comprising the context of culture, context of situation, the activity sequence and text structure, and interpretation of the interpersonal meaning of the text. Each of the analysis has function to give a clear picture of the implementation and evaluation of the poster advertising of Kit Kat in targeting its consumers. Moreover, Kit Kat can understand the social situation in especially in Indonesia and compare this advertising poster to understand consumers deeper and more comprehensive in order to be successful in delivering the message.

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Journal Info
Dialectical Literature and Education Journal
Website

Abbrev

dlejpancasakti

Publisher

Universitas Panca Sakti Bekasi

Subject

Education Languange, Linguistic, Communication & Media Library & Information Science

Description

Dialectical Literature and Education Journal is a journal that publishes original papers researching or documenting issues in literature and education. It is published by English Education Department, STKIP Panca Sakti Bekasi. The journal has regularly published two times a year in March and ...