West Science Interdisciplinary Studies
Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies

Analysis of the Use of Environmentally Friendly Raw Materials and Environmental Awareness on Purchasing Decisions and Consumer Loyalty in the Central Java Manufacturing Industry

Utami, Eva Yuniarti (Unknown)
Supriandi, Supriandi (Unknown)
Pahrijal, Rival (Unknown)

Article Info

Publish Date
28 Mar 2024

Abstract

This research investigates the positive relationships between environmentally friendly raw materials, environmental awareness, purchasing decisions, and consumer loyalty within the Central Java manufacturing industry. Utilizing a quantitative approach, Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis is employed to analyze data collected from 125 respondents. The findings reveal significant positive associations between the use of environmentally friendly raw materials and purchasing decisions, environmental awareness and purchasing decisions, environmental awareness, and consumer loyalty, as well as environmentally friendly raw materials and consumer loyalty. These results emphasize the importance of sustainability initiatives and environmental awareness in driving consumer behavior and fostering loyalty in the manufacturing industry.

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Journal Info
West Science Interdisciplinary Studies
Website

Abbrev

wsis

Publisher

Westscience Press

Subject

Economics, Econometrics & Finance Environmental Science

Description

Journal that publishes multidisciplinary research articles, which include: Humanities and social sciences, Business Economics, Cooperatives & Banking, Sharia Economics, Development Economics, HR Development, Taxation and Commercial Insurance, Communication, Technique, Informatics, Information ...