Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Vol 13 No 2 (2024)

Analysis of the Effect of Price and Quality on Repurchase Intention through Customer Satisfaction on Imported Vegetables in Batam

Alicia, Angelina (Unknown)
Laulita, Nasar Buntu (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

This study examines the repurchase intention of imported vegetables in Batam City by analyzing consumer satisfaction, price, and quality as factors influencing repurchase intentions. Path analysis with SmartPLS was used to test the hypothesis. The sample used in this study was 199 respondents. The results showed a positive relationship between customer satisfaction and repurchase intention, there was no relationship between price and repurchase intention and showed that quality was positively related to repurchase intention. The results also show that there is a significant influence between quality on repurchase intentions through customer satisfaction. However, customer satisfaction failed to mediate the relationship between price and repurchase intention.

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Journal Info
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Website

Abbrev

maksipreneur

Publisher

Universitas Proklamasi 45 Yogyakarta

Subject

Economics, Econometrics & Finance

Description

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific ...