Jurnal Pengabdian Pelitabangsa
Vol. 5 No. 01 (2024): Jurnal Pengabdian Pelitabangsa - April 2024

Meningkatkan Penjualan UMKM sebagai Wujud Pemberdayaan Pada UMKM Bangun Jaya Di Desa Sukaraya

Ismamudi, Ismamudi (Unknown)
Dharma, Yuki Dwi (Unknown)

Article Info

Publish Date
10 Apr 2024

Abstract

Abstract The Micro, Small, and Medium Enterprises (MSME) sector plays a crucial role in shaping Indonesia's economic activity and serves as a fundamental pillar of the national economy. According to Law No. 20 of 2008, MSMEs refer to productive enterprises that are owned by people or corporate entities and fulfill certain conditions. The objective of this study is to investigate the Bangun Jaya banana bread micro, small, and medium enterprise (MSME) in Hamlet 1 Sukaraya Village, which is overseen by Pak Nedi. The study employs qualitative methodologies to comprehensively comprehend the operations of these micro, small, and medium enterprises (MSMEs). Comprehensive interviews, observation, and documentation acquired the data. The study findings indicate that Bangun Jaya's banana bread manufacturing system is commendable and sophisticated. However, there are still challenges in terms of marketing. The involvement of the Real Work Lecture team from Pelita Bangsa University enables the implementation of a more comprehensive marketing approach to boost sales of this product.

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Journal Info
Jurnal Pengabdian Pelitabangsa
Website

Abbrev

jabmas

Publisher

Universitas Pelita Bangsa

Subject

Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Jurnal Pengabdian Pelitabangsa merupakan jurnal yang mempublikasikan hasil kegiatan pengabdian kepada masyarakat. Jurnal ini dikelola oleh Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa, Cikarang. Jurnal Pengabdian Pelitabangsa diterbitkan dalam rangka ...