Performance : Jurnal Bisnis dan Akuntansi
Vol 12 No 1 (2022): Performance:Jurnal Bisnis & Akuntansi

PENGARUH PROTOKOL KESEHATAN, HARGA DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI DESTINASI WISATA PADA PANDEMI COVID-19

Fahimah, Mar’atul (Unknown)
Umsa, Ani Yufida (Unknown)



Article Info

Publish Date
31 Mar 2022

Abstract

The COVID-19 pandemic has had a major impact on tourist destinations. The number of tourist visits decreased after this outbreak spread. Government regulations oblige to comply with health protocols and avoid crowds. The COVID-19 pandemic has been going on for more than a year. This study aims to examine whether the variables of health protocols, prices and facilities affect the decision to visit. This study uses a quantitative approach, which means its use to describe or explain a phenomenon using quantitative data. The technique used in this sample research uses non-probability, precisely using purposive sampling taken from visitors who came during the time span of the Covid-19 pandemic. The results of this study indicate that the Health Protocol does not affect the decision to visit tourist destinations. Price Variables affect Visiting Decisions, price supporting factors include pricing, payment methods and price discounts. Facilities influence the decision to visit, the supporting factors for facilities include completeness, condition and comfort. The Facility variable has the biggest influence on the decision to visit a tourist destination during the Covid-19 pandemic.

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Journal Info

Abbrev

FEB

Publisher

Subject

Economics, Econometrics & Finance

Description

PERFORMANCE : Jurnal Bisnis & Akuntansi adalah jurnal yang memberikan wacana keilmuan tentang akuntansi, bisnis dan manajemen secara praktis. Artikel yang dipublikasikan pada jurnal ini meliputi berbagai bahasan dimulai dari hasil kajian khusus, evaluasi kritis sampai dengan penelitian empiris. ...