Jurnal Manajemen Bisnis dan Keuangan
Vol 5 No 1 (2024): April 2024

Analisis Faktor yang Memengaruhi Customer Loyalty dengan Mediasi Customer Satifaction pada Perbankan

Purwianti, Lily (Unknown)
Enjelica, Elvina (Unknown)

Article Info

Publish Date
03 Apr 2024

Abstract

Currently, the banking world is experiencing very tight developments due to competitive rivalry between one bank and another. This research aims to analyze the influence of promotions, brand image, service quality, trust, and CRM on customer loyalty, which is mediated by customer satisfaction in the banking sector. This research has a population derived from the population of Batam City in 2020, namely 1,196,396 people. Based on the 1:10 method, a sample of 350 respondents was obtained. This research also uses quantitative methods using descriptive statistics with the results of promotions, brand image, service quality, trust, and customer relationship management, significantly influencing customer loyalty and customer satisfaction in the banking sector.

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Journal Info
Jurnal Manajemen Bisnis dan Keuangan
Website

Abbrev

jmbk

Publisher

Sekolah Tinggi Ekonomi Bisnis Islam Syari'ah Bina Mandiri

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis dan Keuangan (JMBK) memuat artikel ilmiah di bidang manajemen, bisnis, keuangan, dan akuntansi, baik konvensional maupun syariah. Meliputi; manajemen keuangan, pemasaran, operasional, SDM, bisnis, kewirausahaan, keuangan, akuntansi, auditing, dan bidang-bidang serupa ...