This research aims to determine the application of Islamic business ethics in running Micro, Small and Medium businesses in the Umi Zahra Clothing Store industry. The research approach used is a qualitative approach. The research method involves interviews with owners and employees of Micro, Macro and Medium Enterprises. Based on the results of implementing Islamic business ethics in running a business at the Umi Zahra Clothing Store, it starts with always prioritizing honesty, trustworthiness, prioritizing the quality of the product itself, strengthening customer relationships and making a positive contribution to the growth of UMKM and integrating the values of Islamic Ethics.
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