<![CDATA[The larger a company, the longer the company stands, the more companies have branches, of course, the greater the data owned. These data can be consumer data, purchase data, sales data, payroll data, and many other data. All data will usually be stored in a database. But many companies, even the Information Technology (IT) division, do not realize how valuable the pile of old data generated by the company in transactions and activities. Data mining is the study of methods for generating knowledge or finding patterns for processing data. So it's not just information, it's knowledge. Data Mining has several methods including clustering. Clustering is a well-known and widely used method in data mining. The main purpose of this clustering method is to Group a number of data/objects into clusters (groups) so that the cluster will contain the same data as each group. In this study, Divisive hierarchy algorithm is used to form clusters. From the pattern obtained is expected to provide knowledge for the company Media World Pekanbaru as a supporting tool to take policy.]]>
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