Journal of Research in Social Science and Humanities
Vol 4, No 2 (2024)

The Effect of Service and Customer Satisfaction on Customer Loyalty at MSMEs in Medan Selayang District

Sarifudin, Adam (Unknown)
Sanny, Annisa (Unknown)

Article Info

Publish Date
24 Aug 2024

Abstract

This study aims to analyse the effect of service and customer satisfaction on customer loyalty. The object of research is MSMEs in Medan Selayang District. This type of research is descriptive research with a quantitative approach. The research method is multiple linear regression analysis. The sample in this study were 98 respondents. The results showed that simultaneously service and customer satisfaction had an effect on customer loyalty. While partially service has a significant positive effect on customer loyalty. Customer satisfaction has a significant positive effect on loyalty. Construbis the influence of these variables is 38.8%.

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Journal Info
Journal of Research in Social Science and Humanities
Website

Abbrev

jrssh

Publisher

UK Institute

Subject

Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Description

Journal Research of social science and Humanities is a peer-reviewed, international, and intercultural journal. It promotes interdisciplinary research with a primary focus on original research or reviews in humanities and social sciences. Articles are welcome in the following seven sections: ...