JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Vol. 1 No. 2 (2024): Mei

PENGARUH STORE ATMOSPHERE DAN SOSIAL MEDIA MARKETING TERHADAP KEPUASAN PELANGGAN PADA CAFE D’JAPOS DI PASANGKAYU

Muh Fauzi (Unknown)
Andi Amri (Unknown)

Article Info

Publish Date
31 May 2024

Abstract

This research aims to determine the influence of store atmosphere and social media marketing on customer satisfaction at Cafe D'japos in Pasangkayu. The type of research used is quantitative research. The population in this study were Cafe D'japos customers in Pasangkayu who made purchases. The sampling technique in this research was purposive sampling with a total of 75 respondents. The data collection technique used was a questionnaire, which was then processed using SPSS. The scale used in this research is a Likert scale with data analysis using multiple linear regression. The results of this research show that store atmosphere and social media marketing have a simultaneous and partial effect on customer satisfaction at Cafe D'japos in Pasangkayu.

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Journal Info
JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Website

Abbrev

jrme

Publisher

CV Kampus Akademik Publising

Subject

Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

Description

JURNAL RUMPUN MANAJEMEN DAN EKONOMI (JRME) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...