Jurnal Mantik
Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The effect of advertising, brand image, price and consumer motivation on consumer purchase interest in ms.glow skincare in the Rantauprapat Region

Putri, Anike (Unknown)
Safri, Hayanuddin (Unknown)
Hasibuan, Muhammad Irwansyah (Unknown)

Article Info

Publish Date
31 May 2024

Abstract

Research on the Effect of Advertising, Brand Image, Price and Consumer Motivation on Consumer Purchase Interest in Ms.Glow Skincare in the Rantauprapat Region. The purpose of this study was to determine the effect of advertising, brand image, price and consumer motivation on consumer buying interest. This study uses a quantitative approach and associative research type. The data source used is primary data source. The results showed that advertising has a positive and significant effect on buying interest, brand image has a positive and significant effect on buying interest, price has a positive and significant effect on buying interest and consumer motivation has a positive and significant effect on buying interest and advertising, brand image, price and consumer motivation together have a positive and significant effect on buying interest.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...