Jurnal Mantik
Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The influence of product knowledge and customer relationship marketing on interest customer buy at PT. RHB Sekuritas Indonesia Medan

Gultom, Pesta (Unknown)
Rezeki, Sri (Unknown)
Januarty, Widalicin (Unknown)
Sutantio, Andy (Unknown)

Article Info

Publish Date
30 May 2024

Abstract

This research aims to determine the influence of Product Knowledge and Customer Relationship Marketing on Customer Buying Interest at PT. RHB Securities Indonesia Medan. The research methodology used is a quantitative descriptive method. The research population that will be used in the research is all prospective customers who will make purchases from the company during the 2023 period, the exact number of which is not known. Due to the unknown population and bias in the number of consumers who make purchases, using the Hairs formula, 100 respondents were obtained, while the sampling technique was to use accidental sampling. The results of the research analysis show that the variable has a significant positive influence partially and simultaneously between Product Knowledge and Customer Relationship Marketing on customer buying interest at PT. RHB Securities Indonesia

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...