Journal of Law and Social Politics
Vol. 2 No. 2 (2024): Journal of Law and Social Politic

The Influence of Product Quality, Promotion, Price, Trust and Purchase Decision on Consumer Loyalty at PT. X

Saman, Maman Nur (Unknown)
Wolor, Christian Wiradendi (Unknown)
Saparuddin, Saparuddin (Unknown)

Article Info

Publish Date
31 Aug 2024

Abstract

Increasingly intense competition between product provider institutions recently is not only caused by globalization. But more because customers are getting smarter, price conscious, more demanding, less forgiving, and approached by many products. Consumer loyalty is an important factor in maintaining existence in market competition, increasing sales and as a step in purchasing decisions and to achieve goals. This study uses quantitative methods. The aim is to determine customer loyalty and purchase decisions as intervening variables. The research sample is all consumers at PT X with a total sample of 150 respondents. The data analysis method used in this study is SPSS and also Smart PLS version 3. The results of this study indicate product quality, promotion, price, significant trust in purchasing decisions. as well as a significant purchase decision on customer loyalty.

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Journal Info
Journal of Law and Social Politics
Website

Abbrev

jlsp

Publisher

Politeknik Siber Cerdika Internasional

Subject

Humanities Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

Description

The Journal Of Law and Social Politic provides a means for ongoing discussion of relevant issues that fall within the focus and scope of the journal that can be examined empirically. The Journal Of Law and Social Politic will publish scientific articles in the fields of education, including ...