Jurnal Ilmiah Ekonomi dan Manajemen
Vol. 2 No. 7 (2024): Juli

ANALISIS STRATEGI MARKETING MEDIA SOSIAL TERHADAP MINUMAN KESAYANGAN CABANG LAU DENDANG KEC PERCUT SEI TUAN SUMATERA UTARA

Padila Putri (Unknown)
Siska Aliya Damayanti (Unknown)
Yogi Agung Pradana (Unknown)
Zainarti Zainarti (Unknown)

Article Info

Publish Date
19 Jun 2024

Abstract

Marketing via social media is a form of digital marketing strategy where business people use social media and websites to promote their business, products or services. This research aims to find out whether the beloved beverage business uses social media marketing strategies in carrying out promotions. The method used in this research is qualitative with an interview method, namely a direct interview technique with a respondent using several questions. The results of this research show that the Lau Dendang Branch of Favorite Drinks uses social media marketing strategy techniques to attract customers by sharing promotions via their social media. This shows that promotion through social media is very effective.

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Journal Info
Jurnal Ilmiah Ekonomi dan Manajemen
Website

Abbrev

jiem

Publisher

CV Kampus Akademik Publising

Subject

Other

Description

JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...