<![CDATA[In the era of increasingly rapid digitalization, strengthening public services and supervision of business licensing is very important to improve efficiency and transparency in government. This study aims to analyze policy strategies that can be applied to strengthen public services through the use of information technology-based applications. Focusing on the ︎OSS RBA and SI CANTIK CLOUD application, this study explores the challenges faced, such as printing errors, long service times, and lack of applicant understanding of the process flow. Through an evaluative approach, this study recommends improvement steps that include developing a more reliable system, increasing human resource capacity, and implementing appropriate cybersecurity measures. It is hoped that with the implementation of effective policy strategies, public services can be improved, and supervision of business licensing can be carried out in a more transparent and accountable manner, thereby supporting economic growth and investment in the regions. Keywords: Public Services, Licensing Supervision, Information Technology, Sicantik, and Digitalization.]]>
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