Jurnal Ekonomi dan Bisnis
Vol 18 No 2 (2024): JEB Vol 18 No 2 Juli 2024

DAMPAK PENGGUNAAN QRIS TERHADAP KEPUASAN PENGUNJUNG (Museum Seni Rupa dan Keramik Jakarta)

Annida, Annida (Unknown)
Farida, Farida (Unknown)
Kartika, Dewi gita (Unknown)



Article Info

Publish Date
31 Jul 2024

Abstract

Payment by QR code is a digital payment method that does not require physical contact between the seller and the buyer. Apart from that, the presence of QRIS facilitates various types of payment transactions which can have an impact on visitor satisfaction. The aim of this research is to find out how the implementation of the Indonesian Standard Quick Response Code (QRIS) impacts the level of satisfaction of visitors to art and ceramics museums. This research is field research using descriptive quantitative methods. The research results show that the use of QRIS has a positive and significant effect on customer satisfaction at the Jakarta Fine Arts and Ceramics Museum. While the value given by respondents for visitor satisfaction at the Museum of Fine Arts and Ceramics is very satisfied and the use of QRIS is very useful in carrying out transaction activities, the Museum of Fine Arts and Ceramics still has to improve the quality of service in order to reduce and even eliminate visitor complaints so as to increase the number visit.

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Journal Info

Abbrev

jeb

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Bisnis is a scientific journal published by the Institute Community Service Institute YKPN School of Business Research. JEB publishing is intended as a medium for presenting scientific works, both in the form of scientific studies and research results in the fields of economics ...