Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 3 No. 6: September 2024

Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepercayaan Konsumen pada UD Discho Indah di Tana Toraja

Bonga, Hendrik Pappang (Unknown)
Rambulangi, Abedneigo Carter (Unknown)
Marewa, Jens Batara (Unknown)

Article Info

Publish Date
26 Aug 2024

Abstract

This research aims to investigate the influence of price and service quality on consumer trust in UD. Discho Indah in Tana Toraja. The research method used is quantitative using a questionnaire distributed to consumers who shop at UD. Discho Indah. The independent variables in this research are Price and Service Quality, while the dependent variable is Consumer Trust. The data analysis technique used is linear multiple regression to test the relationship between these variables. The research results show that both price (X1) and service quality (X2) have a significant influence on consumer confidence (Y) in UD. Discho Indah in Tana Toraja

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Journal Info
Jurnal Ekonomi, Manajemen, Akuntansi
Website

Abbrev

EKOMA

Publisher

CV ULIL ALBAB CORP

Subject

Economics, Econometrics & Finance

Description

EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi merupakan jurnal yang diterbitkan oleh CV ULIL ALBAB CORP. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi menerbitkan artikel bidang ekonomi, manajemen, dan akuntansi. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi terbit setahun 2 kali yakni pada bulan juni ...