Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 3 No. 6: September 2024

Pengaruh Brand Trust, Harga dan Promosi Terhadap Keputusan Pembelian Kartu Telkomsel bagi Mahasiswa Fakultas Ekonomi UKI Toraja

Widianto, Widianto (Unknown)
Rundupadang, Helba (Unknown)
Marewa, Jens Batara (Unknown)

Article Info

Publish Date
26 Aug 2024

Abstract

The aim of the research is to determine the simultaneous influence of Brand Trust, price and promotion on the decision to purchase Telkomsel cards for UKI Toraja economics faculty students. The type of research used in this research is quantitative research. The results of the research are (1) Brand Trust influences purchasing decisions. (2) Price influences purchasing decisions. And (3) Promotions influence purchasing decisions

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Journal Info
Jurnal Ekonomi, Manajemen, Akuntansi
Website

Abbrev

EKOMA

Publisher

CV ULIL ALBAB CORP

Subject

Economics, Econometrics & Finance

Description

EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi merupakan jurnal yang diterbitkan oleh CV ULIL ALBAB CORP. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi menerbitkan artikel bidang ekonomi, manajemen, dan akuntansi. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi terbit setahun 2 kali yakni pada bulan juni ...