Margin : Journal of Islamic Banking
Vol 4 No 2 (2024): MARGIN JOURNAL OF ISLAMIC BANKING

ANALISIS PERSEPSI NASABAH TERHADAP STRATEGI PEMASARAN PADA LAYANAN BSI MOBILE (STUDI KASUS PADA NASABAH BANK SYARIAH INDONESIA KANTOR CABANG JAMBI)

Anggraini, Dessy (Unknown)
Sartika, Dewi (Unknown)

Article Info

Publish Date
30 Sep 2024

Abstract

The purpose of this research is to find out how customers perceive BSI Mobile Services at BSI KC Jambi and to find out their opinions regarding the marketing strategies implemented in providing BSI Mobile Services at BSI KC Jambi. This research uses a qualitative approach with interviews and documentation of 10 BSI KC Jambi customers. From the results of the research conducted, it is known that customer perceptions of the services provided by mobile banking are relatively good and the BSI mobile application is also very useful for customers. In this case, BSI Mobile emphasizes that the promotional strategy for the BSI Mobile application is setting prices for BSI Mobile Banking products based on customer perceptions, namely that the prices/costs offered by BSI Mobile remain according to standards.

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Journal Info
Margin : Journal of Islamic Banking
Website

Abbrev

margin

Publisher

Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi

Subject

Economics, Econometrics & Finance

Description

Margin: Journal of Islamic Banking E-ISSN: - P-ISSN: - is the journal that publishing the research result in the area of Islamic Banking . Margin: Journal of Islamic Banking cordially invites the academician, researchers, and others to submit their research article that in line with our focus and ...