Jurnal Bisnis dan Manajemen
Vol 3, No 1 (2016): Jurnal Bisnis dan Manajemen Volume 3 Nomor 1 Tahun 2016

PENGARUH DUKUNGAN SOSIAL, PERSEPSI RISIKO DAN INTERAKSI SOSIALTERHADAP KEPERCAYAAN DAN NIAT PEMBELIAN KONSUMEN PADA MEDIA S-COMMERCE (Studi Pada Konsumen S-Commerce Di Indonesia)

Muhammad Ashur (Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya)

Article Info

Publish Date
04 Dec 2017

Abstract

The rapid growth of social media in Indonesia leads the user to a level which the form of a new business plan can be developed that is social commerce. S-commerce is a new evolution in the world of internet commerce utilizing social media as a business platform. This study aimsto analyze the effect of social support, risk perception, and social interaction of trust and s-commerces consumer purchase intentions in Indonesia. Respondents were 148 Facebook user in Indonesia. Data collection through an electronic questionnaire survey method that has been deployed in social networks facebook. Methods and data analysis technique using Structural Equation Model (SEM) Partial Least Square (PLS). The results showed that social support has dominant effect on consumers purchase intentions. These findings provide a new view about consumers activity in social media and has implication on s-commerce company strategy in Indonesia.

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Journal Info
Jurnal Bisnis dan Manajemen
Website

Abbrev

jbm

Publisher

Universitas Merdeka Malang

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Jurnal Bisnis dan Manajemen covers the areas of financial management science, human resource management, marketing management, and strategic management It also covers the field of ...