Garuda - Garba Rujukan Digital

Jurnal Manajemen Teori dan Terapan

Vol. 1 No. 2 (2008): Jurnal Manajemen Teori dan Terapan - Agustus 2008

Zulganef Zulganef (Universitas Widyatama Bandung)
Asfia Murni (Universitas Widyatama Bandung)

Publish Date
22 Aug 2008

This main research goal is to provide a knowledge or information about west java market, especially higher educational institution consumer for foreign higher educational institutions whom have plan to reach Indonesia higher educational market. This research investigated the relations among satisfaction, trust, and intention to persuade student candidate to continue their education to higher education. This research shows that trust has a relationships with intention to persuade, and shows that trust is a consequence of learning process satisfaction and physical evidence satisfaction, but not a consequence of faculty satisafaction. The results shows that students of university would like to persuade students candidates if they are satisfied with learning process and physical evidence, and these satisfactions are the antecendent to trust, so that trust is an antecendent to intention to persuade

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