This study aimed to describe the success of marketing strategies in SMA Sedes Sapientiae JambuÂ which is a high boarding school in Bedono, Semarang regency with its students coming fromÂ various cities in Indonesia, such as Palembang, Lampung, Jakarta, Bogor, Semarang , Yogyakarta,Â Bali, Makassar and Papua. The diversity of high school students Sedes Sapientiae Jambu is becausethe success of marketing management at SMA Sedes Sapientiae Jambu Bedono, where in theÂ executing the marketing strategy there is a special team and they did not hesitate to invite an expertÂ in the field of marketing to teach the promotion team to do marketing. In addition, many of theÂ activities carried out in marketing schools such as by visiting junior high schools in various regionsof Java and Jakarta region and made a presentation as Sedes Sapientiae Jambu students as keynoteÂ speaker, did a choir at churches, did a tty out for the junior and open house in SMA SedesÂ Sapientiae Jambu, besides that, establishing relationships with alumni who are in various cities inÂ Indonesia. Data collection techniques in this research through interviews, participatory observationand documentation, and data analysis performed continuously throughout the study. One of theÂ keys of the succesful of marketing in SMA Sedes Sapientiae Jambu the activities that establish aÂ good relationship with various secondary schools in various regions, relations with alumni, parents,Â committee and local residents. The evidenced of it by the increasing number of high schoolÂ students in Sedes Sapientiae Jambu from year to year. In this paper the writer recommend ways ofÂ marketing carried out by SMA Sedes Sapientiae Jambu that can be applied in other schools toÂ increase student numbers.
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