<![CDATA[Research objectives was to find determinant that determines the preferences of consumers in using flight services in Indonesia and knowing factors priority preferences of consumers in using the flight in Indonesia. Research methodology used the quantitative method and technical data analysis using factor analysis .The size of the population of 91 million passengers with a target population was commercial airlines passengers in Indonesia. The total sample using Slovin formulas on the level of confidence 95 % as many as 400 respondents. The sample collection technique using nonprobability sampling with incidental sampling method. Data collection techniques using a questionnaire, observation, and an interview. The result showed that determinant of consumer’s preferences in using flight services in Indonesia can be grouped in three factors there were arranged based on priority of attributes as follows: (a) tariff consisting of a tariff as attribute, (b) services consisting of attributes such as on-time departure and arrival, safety, reservation and chek-in convenience, airline' crews, flight patterns, cabin services, baggage services, and airplanes, and (c) image of airlines composed of airline image as attribute.]]>
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