Komunikasi : Jurnal Komunikasi
Vol 7, No 1 (2016): Volume VII, Nomor 1, Maret 2016

Suasana Komunikasi Pemasaran menjelang Pilkada DKI Jakarta 2017

Ilham Albar Pane (Akademi Komunikasi BSI Jakarta Jl. Kayu Jati 5 No 2, Pemuda, Rawamangun, Jakarta Timur)

Article Info

Publish Date
07 Aug 2017

Abstract

This paper tried to discuss the process of political communication in the pilkada DKI 2017. The discuss based on the approach of political communication that used the method of marketing communication. Results of the analysis showed that the integrated marketing communication (IMC) method became the main choise in the marketing of runnours of politics in the Pilkada DKI 2017. According to IMC method, then the media of politics of marketing communication became the important instrument in Pilkada DKI 2017.Kata-kata kunci : Komunikasi, pemasaran, politik. 

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Journal Info
Komunikasi : Jurnal Komunikasi
Website

Abbrev

Publisher

Universitas Bina Sarana Informatika

Subject

Computer Science & IT Library & Information Science

Description

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